Beyond Connectivity: Why Controlling the Data Path Matters

Most teams focus on getting things connected. And that makes sense—connectivity is the foundation of modern infrastructure.

But connectivity alone isn’t enough.

In cloud-native, multi-cloud, and hybrid environments, the real advantage comes from controlling the data path: deciding exactly how and where your data travels.

With public internet routing (via BGP), you lose that control. With noBGP, you get it back.

What Is the Data Path?

The data path is the route your packets take from one workload to another. It might span multiple ISPs, public cloud backbones, or even countries.

In a typical setup:

• You connect two workloads (e.g., a service in AWS and a database in GCP)
• BGP decides how traffic flows based on autonomous systems and peering relationships
• You have no control over the exact path or what networks your data crosses

That means your traffic might pass through:

• Random third-party ISPs
• Non-compliant geographies
• Routes with high latency or packet loss

This is the default. And it’s a problem.

The Risks of Letting BGP Decide

BGP is great for connecting the global internet. But it was never designed for secure, deterministic, enterprise-grade traffic routing.

Here’s what happens when you let BGP decide:

• Performance unpredictability: BGP doesn’t optimize for latency or bandwidth.
• Security exposure: Traffic may transit untrusted or unsecured networks.
• Compliance risk: You can’t guarantee your data stays within specific regions.
• Zero visibility: You don’t know the route your packets took—until something breaks.

If you're in a regulated industry, building AI workloads, or moving sensitive data between clouds, these risks aren't acceptable.

Why Controlling the Data Path Changes Everything

When you control the path, you control the experience.

1. Performance

Choose the lowest-latency, highest-bandwidth route for your workload. Eliminate random hops and bottlenecks. Route traffic through optimized paths based on workload behavior.

2. Security

Ensure your data never leaves private, encrypted tunnels. Avoid transiting through ISPs or jurisdictions you don’t trust. Eliminate exposure to BGP hijacks and spoofing.

3. Compliance

Control which networks and regions your data crosses. Stay in compliance with data residency laws and security frameworks.

4. Resilience

Build redundant paths between services. If one route fails, automatically shift to another—without relying on ISP behavior or waiting for BGP convergence.

5. Visibility

Know exactly where your data is going, and why. Use policy to enforce routing rules instead of hoping for the best.

Why Most Connectivity Solutions Fall Short

VPNs and SD-WAN offer connectivity, but rarely fine-grained path control:

• VPNs typically create a tunnel, but rely on underlying BGP routes
• SD-WAN helps with traffic steering, but usually within a single vendor ecosystem
• Cloud provider links (like PrivateLink or Transit Gateway) lock you into their backbone

These solutions give you access, but not sovereignty.

Introducing noBGP: Control the Data Path

noBGP is the only programmable networking platform that gives you direct control over your data path—across clouds, across companies, across the globe.

How it works:

• Overlay routing: Define exactly how traffic flows between endpoints
• Custom routing policies: Route by latency, geography, availability, or cost
• Private transport: Traffic never touches the public internet
• Zero BGP: No reliance on external route propagation or public IPs

You get end-to-end control of where your packets go, and who sees them.

Use Case Examples

• AI/ML pipelines: Ensure large training datasets move across low-latency, high-throughput paths
• Finance workloads: Guarantee in-region data processing for compliance
• Multi-cloud microservices: Build consistent, secure east-west connectivity without relying on internet routing
• Cross-organization access: Securely connect partner environments without exposing public endpoints

The Bottom Line

If you don’t control the path, you don’t control the risk.

It’s time to move beyond basic connectivity.

noBGP lets you control exactly how your data moves—securely, privately, and predictably.

Stop relying on public routing protocols. Choose your path.

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